Episode #10: How can the wine industry connect with consumers?
27 Nov, 2024
I often say that tradition is holding the wine industry back, and that we need to learn from other industries. From the responses I receive, I know that it causes a lot of discomfort for many wine professionals. So when Knock Knock reached out and told me their story, I knew I had to share it.
This 125-year-old company completely reinvented themselves, then looked to the spirits industry to grow their new brand. Keep listening to find out what they discovered!
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Meet Knock Knock Wines: https://www.knockknockwines.com
Connect with me on LinkedIn: www.linkedin.com/in/priscillahennekam/
Visit our website: www.hennekamwines.com
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